在线阅读本书 Publicity first, advertising second: This is the provocative message that marketing gurus Al and Laura Ries deliver with THE FALL OF ADVERTISING. The bestselling authors of THE 22 IMMUTABLE LAWS OF BRANDING are back, this time revealing a startling and crucial development in marketing, the shift from advertising-oriented marketing to PR-oriented marketing. Today's brand...(展开全部)

在线阅读本书 Book Description Reveals a shift in marketing trends from advertising to publicity, citing the successes of such top brands as the Body Shop, Starbucks, and Wal-Mart while sharing strategies on establishing credibility and implementing a slow PR build. Amazon.com In The Fall of Advertising and the Rise of PR, longtime marketing strategist Al Ries and his daughter/b...(展开全部)

"This is scientific storytelling at its most visceral, striding with the beasts through their Triassic dawn, Jurassic dominance, and abrupt demise in the Cretaceous." — Nature The dinosaurs. Sixty-six million years ago, the Earth’s most fearsome creatures vanished. Today they remain one of our planet’s great mysteries. Now The Rise and Fall of the Dinosaurs reveals their extrao...(展开全部)

"This is scientific storytelling at its most visceral, striding with the beasts through their Triassic dawn, Jurassic dominance, and abrupt demise in the Cretaceous." — Nature The dinosaurs. Sixty-six million years ago, the Earth’s most fearsome creatures vanished. Today they remain one of our planet’s great mysteries. Now The Rise and Fall of the Dinosaurs reveals their extrao...(展开全部)

This book puts forward a different approach to language change, the punctuated equilibrium model. This is based on the premise that during most of the 100,000 or more years that humans have had language, states of equilibrium have existed during which linguistic features diffused across the languages in a given area so that they gradually converged on a common prototype. From t...(展开全部)

This book puts forward a different approach to language change, the punctuated equilibrium model. This is based on the premise that during most of the 100,000 or more years that humans have had language, states of equilibrium have existed during which linguistic features diffused across the languages in a given area so that they gradually converged on a common prototype. From t...(展开全部)

Prussia, a state which contributed so much to European civilization, only exis-ted as an independent power for 170 years. Sebastian Haffner, a Prussian by birth, reassesses the legend and tells the short but dramatic history of this unique state. He casts fresh light on its foundation, its struggle to become a great power in the eighteenth century, its important role as one of ...(展开全部)

P. S.阿蒂亚（P. S. Atiyah），英国学术院院士（F. B. A）、牛津大学英国法教授和圣约翰学院院士。是英国最著名的法学学者之一，其研究领域涵盖侵权法、合同法、法理学和法制史等，且他在所有这些研究领域中都有极高建树。 范雪飞，法学博士、西南政法大学教授。2009年获法学博士学位，2019年被评为教授，次年被聘为博士生导师。2013年至2014年受国家留学基金委资助到德国马克斯-普朗克外国私法与国际私法研究所访学。出版专著译著数部，在《法律科学》《法学评论》《现代法学》《北方法学》《中德私法研究》《浙江社会科学》《人大法律评论》等刊物发表学术论文三十余篇。

The Rise and Fall of the Great Powers: Economic Change and Military Conflict From 1500 to 2000, by Paul Kennedy, first published in 1987, explores the politics and economics of the Great Powers from 1500 to 1980 and the reason for their decline. It then continues by forecasting the positions of China, Japan, the European Economic Community (EEC), the Soviet Union and the United...(展开全部)

The Rise and Fall of the Great Powers: Economic Change and Military Conflict From 1500 to 2000, by Paul Kennedy, first published in 1987, explores the politics and economics of the Great Powers from 1500 to 1980 and the reason for their decline. It then continues by forecasting the positions of China, Japan, the European Economic Community (EEC), the Soviet Union and the United...(展开全部)